Today, Bacardi is the largest family-owned liquor company in the world—the foundation of which dates back 183 years.
In 1836 Facundo Bacardi i Maso emigrated from Spain to Cuba, where he met up with his brother. He sold wine and spirits for 26 years before they purchased the Santiago Distillery.
The distillery grounds served as home to a bunch of bats. Bacardi turned this trait into an iconic logo easily recognizable by the large numbers of illiterate locals.
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