Tag Archives: U.S.

Illegal Highland Whiskey in Virginia?

If you make whiskey in America, it is illegal to print the word Highland on the bottle.

Just like France protects the word Champagne from applying to any bubbling wine made outside of the Champagne region, Scotland fiercely defends Scotch Whisky from foreign impersonators.

The Scotch Whisky Association is currently suing the Virginia Distillery Company for its use of Highland on one of its bottles. While the Virginia-based booze-maker transparently points out on its label that it is a blend of Virginia & Scotch whiskies, it is still in violation of U.S. federal regulations.

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Craft Beer Diplomacy

If you are American you may be pleased to know that U.S. Ambassadors have been hard at work drinking our craft beer abroad. If you are not, then you may soon see the fruits of their labor at nearby markets!

It has become a regular thing for U.S. officials to host dinner parties with American craft beer pairings in order to showcase what our nation’s brewers are putting out these days. To really sell the event owners and founders of companies like Sierra Nevada and Maui Brewing have attended.

In 2017 U.S. beer exports were up 3.6%—which is worth $125.4 million.

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Billions in Booze Busine$$

Unless no drinking whatsoever goes on in your country, the chances are pretty good that the Booze Industry contributes a great deal of money to your economy. I count myself among the brewers, bartenders, servers, beer distributors, truck drivers, hop farmers, scientists, sales professionals, and marketing specialists who benefit from the $328 billion injected into the U.S. economy courtesy of the Beer Industry in 2017.

While Big Beer lead the way in economic booze-contribution, the Wine Industry weighed in at $220 billion; and the Liquor Industry played the part of $178 billion.

If you have been considering a change in career-scenery, I find this industry proves quite rewarding!

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Aluminum Tariffs are Taxing The Beer Industry

In 2018 the United States imposed a bunch of tariffs: including on aluminum. As a result the beer industry apparently had to spend an extra $347 million on the raw materials for making aluminum cans.

With 60% of beer sold in America packaged in cans a tiny influence on aluminum will have a wide reaching effect throughout the industry. MillerCoors reportedly saw a $40 million increase in spending on aluminum over the same time period the previous year.

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