Tag Archives: Sales

Billions in Booze Busine$$

Unless no drinking whatsoever goes on in your country, the chances are pretty good that the Booze Industry contributes a great deal of money to your economy. I count myself among the brewers, bartenders, servers, beer distributors, truck drivers, hop farmers, scientists, sales professionals, and marketing specialists who benefit from the $328 billion injected into the U.S. economy courtesy of the Beer Industry in 2017.

While Big Beer lead the way in economic booze-contribution, the Wine Industry weighed in at $220 billion; and the Liquor Industry played the part of $178 billion.

If you have been considering a change in career-scenery, I find this industry proves quite rewarding!

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Will Premium Rum Overtake Whiskey in Sales?

It is no secret that worldwide interest in Whiskey has skyrocketed since 2010. Between 2010 and 2015 annual sales of American Whiskey rose by 447%—and in 2018 three different bottles of whiskey sold for over $1 million apiece.

Now, there is speculation that the Whiskey Boom has peaked, and super-premium Rum is stepping up to reign supreme. Sales of super-premium Rum (bottles valued at $35 or more) rose by 30% in 2018.

Rum makers banking on this trend building steam have started to focus on high end rums executed with the same virtuosity in barreling that whiskey makers long have. For instance, in 2018 Angostura debuted a limited-edition rum aged in Oloroso sherry casks.

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Sparkling Cannabis Wine is Now a Thing

Located in California’s esteemed Napa Valley, Saka Wines has developed the world’s first Sparkling Cannabis Rosé. The wine itself is a blend of Pinot Noir, Chardonnay, and Pinot Meunier.

In accordance with California Law (where recreational Marijuana is perfectly legal) cannabis-infused wines must have the alcohol removed. However, since weed-beverage drink sales in the U.S. are forecasted to eclipse $1 billion by 2023 I am guessing that Saka’s non-alcoholic-pot-infused Sparkling Rosé will not disappoint those who now wish to drink the Devil’s Lettuce.

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339 Swimming Pools of Whiskey

I have been staring at this screen for sometime now trying to come up with a tie in to today’s Booze Fact of the Day. I do not have one, but I still find this statistic fascinating.

In 2015 224.3 million gallons (849.1 million L) of Scotch were sold. That is enough to fill 339.3 olympic swimming pools.

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Aluminum Tariffs are Taxing The Beer Industry

In 2018 the United States imposed a bunch of tariffs: including on aluminum. As a result the beer industry apparently had to spend an extra $347 million on the raw materials for making aluminum cans.

With 60% of beer sold in America packaged in cans a tiny influence on aluminum will have a wide reaching effect throughout the industry. MillerCoors reportedly saw a $40 million increase in spending on aluminum over the same time period the previous year.

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Fireball Also Spiked Irish Whiskey Sales

For the majority of the 21st century the world has seen a significant rise in Whiskey popularity. Fireball ignited a passion for whiskey, and when people got tired of its cloying sweetness they branched out into more traditional whiskies.

Since 2007 worldwide Irish Whisky sales have risen 220%.

BFD_03.21.19_Fac.Sales.Irish Whiskey