Tag Archives: bartenders

When Maraschino Cherries Weren’t Maraschino Cherries

For bartenders Luxardo cherries are the gold standard of cocktail cherries. Maraschino cherries are great for widening the eyes of children, but their artificial flavor & color leave classic cocktails wanting.

Originating in Croatia—where sour cherries are distilled into Cherry Liqueur—the leftovers are thrown in with the liqueur and extra spices.

From 1912 to 1940 the FDA would not let the bright red artificial cherries be called, “Maraschino Cherries,” and only cherries soaked in booze (like the Luxardo Cherries) could wear the title.

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Billions in Booze Busine$$

Unless no drinking whatsoever goes on in your country, the chances are pretty good that the Booze Industry contributes a great deal of money to your economy. I count myself among the brewers, bartenders, servers, beer distributors, truck drivers, hop farmers, scientists, sales professionals, and marketing specialists who benefit from the $328 billion injected into the U.S. economy courtesy of the Beer Industry in 2017.

While Big Beer lead the way in economic booze-contribution, the Wine Industry weighed in at $220 billion; and the Liquor Industry played the part of $178 billion.

If you have been considering a change in career-scenery, I find this industry proves quite rewarding!

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